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The latest in the Privacy Sandbox measurement


Privacy Sandbox continues to invest and innovate in privacy-preserving measurement approaches. In case you missed it, check out the latest advancements.

Key Capabilities

  • Attribution Reporting

    Understand which ads drive key outcomes and how various buying strategies impact results. Create detailed conversion reporting tailored to your needs with Attribution Reporting API and Aggregation Service. 

  • Optimization

    Use insights to power bidding models and drive key outcomes. Leverage Attribution Reporting API’s event-level reports to ingest conversion signals for bidding optimization.

  • Cross-Platform Attribution

    Unlock visibility into ad performance across apps and websites. Use Attribution Reporting API on Chrome and Android to understand which app ads drove web conversions and vice versa.

New features

New features to better serve ad tech needs and ways of working:

  • Instant Aggregatable Reports: Receive Aggregatable Reports immediately to enable better fraud detection and faster insights
  • Attribution Scopes: Explore advanced attribution filters, including customizable support for multiple advertisers converting on the same websites
  • Aggregate Debug Reporting: Leverage critical debugging reports to identify and fix any issues with measurement implementation without relying on third party cookies
  • Aggregation Service Budget Recovery: Reprocess reports after aggregate report accounting budget failures and errors

New resources

New resources to inform and inspire you:

  • Blog post on leveraging the Privacy Sandbox technologies for attribution reporting and optimization
  • Case study with MiQ on measuring conversions effectively with Attribution Reporting API
  • Recent study with AdExchanger on app-to-web attribution and an accompanying implementation guide
  • Updated Aggregation Service landing page with deep dive into how the service works
  • Whitepaper with actionable guidance on implementing reach measurement using Shared Storage and Private Aggregation API

Unlock the future of the privacy-preserving measurement with Privacy Sandbox. Check out each resource to learn more and start testing today!